Televison Commercials
World AIDS Day
Information / Awareness

 

In order to address the issue faced by the target audience, BBC, in collaboration with NACO, developed television spots. Five of these spots have been translated into Marathi for airing across Maharashtra. The spots address four main themes in different settings and populations:

a. Care & Support
b. Modes of transmission
c. Generating awareness on ways to prevent contracting HIV
d. Discrimination

 

  
AIDS TVC

Archana

Language: Marathi  •  Duration: 60 SecTarget Audience: General Public
Theme: Care and Support
Description: This spot caters to the urban woman (it could be working woman or a house wife). The spot portrays an urban-looking woman who talks about how her husband died of AIDS. She has transmitted the virus from him and gave it to her daughter when she was pregnant. She dispels myths about HIV and reassures the audience that you can still live with dignity and courage.
AIDS TVC

Vikram Vetal

Language: Marathi  •  Duration: 60 Sec
Target Audience: General Public
Theme: Awareness and Prevention
Description: This spot caters to the rural audience. It is based on the folklore of Vikram-Betal. The story is based on a folk tale where the king Vikram has to answer the ghost Betal's questions. If he gives the correct answers, the ghost frees him, but will return again. He can only get rid of the ghost once and for all if he gives a wrong answer. However, he cannot give a wrong answer on purpose, with the intention of getting freed. If he does so, he will die. In the TV spot, the ghost asks the king three questions on HIV/AIDS transmission as well as how to take care of a patient. The king answers correctly, and the ghost leaves him for now.
AIDS TVC

TRAIN

Language: Marathi  •  Duration: 60 SecTarget Audience: General Public
Theme: Modes of transmission
Description: This spot caters to both urban and rural audience. In a long-distance train compartment, a group of people starts talking to one of their fellow passengers who is a counselor. He dispels their misconceptions about HIV. In the end, they ask him how they would know what an HIV+ person looks like, and he calmly replies- 'He/She would look like me'.
AIDS TVC

College

Language: Marathi  •  Duration: 60 Sec
Target Audience: General Public with focus on youth
Theme: Discrimination
Description: This spot caters to urban college youth. It takes place in an urban college where the principal has dismissed Gurpreet because she is HIV+. The other students take up her case and convince him to reinstate her. They ask the principal what he would have done if Gurpreet had been his daughter. He gives in.
AIDS TVC

Factory Canteen

Language: Marathi  •  Duration: 60 Sec
Target Audience: General Public with focus on industrial workers and employers
Theme: Work place discrimination

Description: This spot shows a group of factory workers who inform their colleague not to sit next to the new man who has joined because he has HIV. The colleague refuses to get alarmed, sits with the positive person, shares his food, hugs him, and reassures all his workers that what's needed is care, not discrimination.
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