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Communication Program
Avert Society in collaboration with various partners developed
a detailed HIV communication plan for Maharashtra State. The
strategic communication plan included three distinct integrated
components - Advocacy, Behaviour Change Communication
and Social Mobilisation.
Advocacy is aimed at national and
district/municipal decision makers, to increase political support,
raise human and financial resources and to speed the change of
supportive policies and legislation, as well as services at the state
and national level.
Behaviour Change Communication,
including the development of positive behaviour in children and young
people, involves mass media, community/group media and processes, as
well as IPC/C, involving the primary audience whose behaviour is
measured and those who influence that behaviour in the family and
community.
Social mobilisation is a cross
cutting strategy, involving intersectoral collaboration and capacity
building from the state to the community level, aimed at social change.
Avert has developed an implementation plan which has been
operational with JHU/HCP providing technical support for communication
programming including implementation of activities.
Ativities till date:
- Orientation Workshops were held on Youth
Campaign Jawan Hoon Nadan Nahin with Avert Sub grantees at Mumbai,
Thane, Pune, Nagpur & Aurangabad.
- Youth Campaign was launched at Aurangabad & Solapur on November 14 2006.
Future Activities:
- Reprinting of Youth Campaign Materials Jawan Hoon Nadan Nahin.
- Airing of Radio Spots on all Radio & FM channels all across Maharashtra.
- Showcasing of Jawan Hoon Nadan Nahin slides in Cinema Halls in 6 districts of Avert Society.
- A Rapid Appraisal Study of the Youth Campaign will be conducted in the Avert districts.
- Orientation workshop of Care & Support Campaign will be held with Avert Sub grantees.
- Care & Support Campaign will be launched.
Events, News & Press Releases
MSRTC Buses
The MSRTC buses were fully painted with the messages of Prevention of
HIV/AIDS by following the A & B approach in 2006. This activity
continued for six months. After six months, there was an evaluation
study on the fully painted buses. This study further recommended the
painting of buses and stressing the need on the buses which are
traveling in the interior areas. As a matter of fact, the MSRTC buses
(City & Mofussil buses Total No. 183) were fully painted with the
Youth Campaign Jawan Hoon Nadan Nahin messages. In this phase,
the buses traveling in the rural areas are painted more in numbers than
the buses in the City. These fully painted buses are in Satara, Sangli,
Solapur, Nagpur, Aurangabad, Mumbai & Thane covering all six Avert
districts.
Yuvratri
The Art of Living Foundation headed by Shree Shree Ravi Shankar has
formed World Association for Youth Empowerment “WAYE” at
Mumbai to gather youth from all across the globe and sensitize them on
pressing issues like female feticide, environment protection, drug
addition and HIV/AIDS etc. On December 24th 2006, Yuvratri was
organized by WAYE to bring the youth from all across the country and
also create awareness on the above mentioned issues. Around one lakh
youth participated in this event.
The donor agencies like UNFPA, SIDA, UNICEF and AVERT on behalf of
USAID participated on this occasion. Prior to Yuvratri, there was a
workshop for youth to sensitise them on issues related to prevention of
HIV/AIDS following the A, B & C approach and stigma &
discrimination. Avert conducted the workshop along with FPAI, Colaba.
There was also a Press Conference to brief the media about Yuvratri.
Avert was also part of the Press Conference along with other agencies
like UNFPA etc.
Launch of the Youth Campaign Jawan Hoon & Nadan Nahin at Aurangabad
Youth Campaign “Jawan Hoon, Nadan Nahin”, developed by
Health Communication Partnership/ Johns Hopkins University with USAID
support, was launched on 14th November 2006 at Babasaheb Ambedkar
Stadium at Aurangabad.
This launch was a joint collaboration between Avert Society, USAID
/INDIA, Johns Hopkins Health Communication Programme, Nehru Yuva
Kendra, Marathwada Grameen Vikas Santha, Dr. Babasaheb Ambedkar
Vaidyakiya Pratishthan, SETU Charitable Trust and Gram Vikas Sanstha.
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